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If you’re planning your research, choosing the right dissertation topics in marketing can make a huge difference. Marketing today blends creativity, data, and technology, offering plenty of areas for meaningful academic study.

Some popular dissertation topics in marketing include: digital consumer behavior, brand storytelling, influencer marketing effectiveness, sustainable marketing strategies, AI-driven personalization, customer loyalty programs, and social media analytics. Picking a relevant topic will help you create research that’s engaging, current, and impactful.