We are currently in the middle of the fourth quarter. As the Black email list
event has just ended, it is necessary to prepare now for the Christmas holidays. This is indeed the perfect time to deploy winning sales and marketing strategies to take full advantage of the opportunities that arise. While this seems completely natural, it's clear that many companies could perform much better during the holiday season. Indeed, here is the average conversion rate by industry: Cosmetics 3.38% Retail sales 2.75% Retail 2.02% High-tech 1,25% Luxe 0,96% As you can see, these email list could be higher by optimizing campaigns and digital strategies. This is why our team gives you some good practices that will allow you to succeed in your Q4. Step 1: Prepare your web strategy upstream To begin with, it is essential to identify current trends in order to best respond to them.
It is by following the needs of consumers and providing them with what they want that you will succeed in attracting their attention and then capturing sales. Think digital-first and mobile-first Thus, it is very relevant to observe email list habits related to different devices. Customer behavior analysis shows us the percentage of customers using various channels to complete their purchases online. In 2020, 64% of consumers browsed and purchased on smartphones, 33% on computers and 3% on tablets. This shows us that the mobile is used much more than the other categories of devices.
Moreover, the trend is on the rise, as the use of a smartphone to buy online has increased by 16% between 2019 and 2020. Therefore, it is obvious that your year-end digital email list must be geared towards a mobile-first logic. Optimize the customer experience on mobile by offering a responsive website and eventually developing a mobile application. If not, your prospects will be faced with pain points such as content that does not display correctly or a page that is too slow to load. You must offer a smooth experience that lives up to their expectations if you email list to convert these prospects into customers. Develop your web presence Next, you need to boost your online visibility so that as many potential customers as possible can find you. On Google or on social networks, develop your presence, create content and publish engaging posts.
This is even more important if you are a small business. To deal with larger companies, which have many retail points or a proven strategy, you need to improve your accuracy. Start by taking a look at the trends. Some email list are popular all year round, such as DIY or Do It Yourself items. To differentiate yourself, can't you offer a product to make yourself or articles to use your products in an original way in a DIY project? This will allow you in a second step to position yourself on these keywords by broadcasting ads at the right time to an audience that could be seduced by these products. Either way, you should adjust your keywords and bids using seasonal PPCs. Again, you need to identify which terms and phrases will be most relevant to your products and services at Christmas time. If you select the right keywords and broadcast your ads online at the best time, you can maximize their effect while reducing costs , especially if you boost your visibility before the costs explode at the end of the year.